Earliest memories of Versace 80's madness is what inspired Tsemaye from an early age to decide that he wanted to dress women and "the world" in his own irreverently glamorous aesthetic. With an innate need to beautify and empower women through the way they dress, Tsemaye Binitie started his label in 2010.

Tsemaye Binitie is a contemporary fashion label characterised by exquisite clothing encapsulating a love of luxury and innovative design, specialising in cutting edge advanced contemporary ladies-wear that combines functionality with high design content. meticulous cut, indulgent fabrics and sartorial construction permeate the delivery of sharp, refined and timeless pieces. the pieces will feature dynamic, draped and body conscious silhouettes with a deep desire to communicate a new sense of elegance and modern glamour.

The Tsemaye Binitie woman is an icon of strength, beauty and glamour. The collections will appeal to her as she has a strong understanding of self, she will appreciate the complex hidden details behind the simplicity of the pieces.